Marketing to Get Traction

For the entrepreneur who needs to…

- Get traction in the business
- Get a better return on marketing spend
- Integrate marketing into every aspect of business development
- Develop a systematic and consistent approach to marketing

What’s covered?

- Audit the current effectiveness of marketing
- Develop marketing strategy and position for success
- Messaging for conversion
- Developing marketing objectives and metrics
- Acquiring & retaining customers
- Digital marketing
- Networking and referrals
- Budgeting
- Developing & managing marketing calendars

Outcomes…

- Develop a marketing strategy and plan that gets real traction and effectively builds markets
- Develop and implement a systematic approach to marketing that works alongside product/service development
- Measure and track marketing success

Duration

- Can be structured over 6 x 3hr sessions or 2 full days
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